5 Social Media Lessons That Will Transform Your Business (And Why Video is the Key)

Mar 24

If you’re using social media the same way you did a few years ago, your business is already behind. Social media is evolving fast, and the way we engage with content has completely changed.

A lot of what I’ve learned about this shift comes from Day Trading Attention by Gary Vee—a must-read if you want to understand how to capture and keep people’s attention online. (Link Below) After years of trial and error (and applying the lessons from that book), I’ve uncovered five game-changing insights that can help you grow your brand, connect with your audience, and get real results.

And here’s the truth—if you’re not using video, you’re missing out on the biggest opportunity online. Let’s break it down.

1. The "TikTok-ification" of Social Media

Short-form video is dominating every platform. TikTok, Instagram Reels, YouTube Shorts—even Facebook and LinkedIn are pushing video harder than ever.

Why? Because video is the best way to:

✅ Showcase who you are and what you stand for
✅ Build trust with your audience faster
✅ Control your messaging through editing and curation

Text and images still matter, but video is the #1 way to grab attention and stand out in a crowded space. If you’re not creating video content yet, now is the time to start.

2. Your Audience is Your Test Group

For decades, marketing companies used test groups to figure out what messaging worked. It was all guesswork.

Now? Social media is your test group.

Every post gives you instant feedback. You can see exactly what resonates—watch time, engagement, shares, and even where people drop off in a video. Instead of guessing what works, you know what works.

Pro Tip:

When a video performs well, that’s your signal. Turn that content into an ad or double down on that topic. Let the audience tell you what they want more of.

3. Everything is Interest-Based Now

Followers and subscribers don’t mean as much as they used to.

Platforms don’t just show you content from people you follow anymore—they show you what you’re most interested in.

This means:

🚀 Even if you have a small following, your content can still reach millions.
📈 The key is to make engaging content, not just chase followers.

Instead of worrying about growing your follower count, focus on creating content that people want to engage with. The algorithm rewards attention, not just numbers.

4. One Video Can Change Everything

I highly recommend reading Day Trading Attention by Gary Vee—this book changed how I see social media.

One of the biggest takeaways? It only takes one video to put you on the map.

Not every post will go viral, and that’s okay. The key is to keep posting, experimenting, and improving. Eventually, one video will take off—and that can change everything.

Every viral brand, business, and personal brand had one piece of content that got them massive exposure. But they wouldn’t have gotten there if they weren’t consistently posting.

5. Consistency Beats Perfection

Most people overthink their content. They want every video to be perfect, so they end up posting nothing.

Here’s the truth: consistency is more important than perfection.

The more you post:

✔️ The better you’ll get
✔️ The more the algorithm will push your content
✔️ The faster you’ll learn what works for your audience

Not every post will be a hit, and that’s fine. But if you keep showing up and testing, you’ll eventually create something that clicks with your audience—and that’s when everything changes.

If you want to grow on social media, remember these five things:

1️⃣ Short-form video is taking over—start using it.
2️⃣ Your audience is your test group—use the data.
3️⃣ Interest-based content wins over followers.
4️⃣ One video can put you on the map—keep going.
5️⃣ Consistency beats perfection—just start posting.

The brands and businesses that win on social media aren’t the ones who overthink—it’s the ones who execute.

Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World: https://amzn.to/4hKwo4G

Devin Leary